With ten years of content writing and marketing experience, I’ve had the privilege of creating authentic connections between people and brands across a wide range of industries. A few of my resume highlights include writing for Business Insider (where I helped people find products to improve their quality of life), managing the blog at the digital marketing agency I called home for nearly seven years, and editing blog articles, eBooks, and case studies for a diverse portfolio of B2B clients.

I’m an empath by nature, and I have a special knack for getting into the mindset of your target audience to understand their wants and needs. We all have a “why” that serves as the undercurrent to the decisions we make. I love digging into that why and weaving authentic relationships between brands and the people who need them — even if they might not know it yet. And that’s where well-thought-out content (and my expertise) comes into play.

Are you effectively telling your brand story and producing thought leadership that reflects your unique point of view? If not, you’re making it nearly impossible to sell an individual on why they should choose you over the competition. 

That’s like only showing someone the outside of a home and then immediately asking them to buy it. Anything could be going on behind that front door. Instead, you need to roll out the red carpet. Give your potential customers the grand tour. Allow them to picture themselves on that back deck enjoying their coffee or putting their feet up in the living room. You get the picture. People aren’t going to feel at home with your business unless they trust that it’s going to meet their needs. 

I’m passionate about addressing those needs through strategic (and SEO-optimized) content, pinpointing what your business has to offer and why you offer it, and helping you uncover a unique point of view that gets people through the door. 

Are you ready to elevate your business as a trusted knowledge leader within your industry?

Then let’s talk.